How To Dominate Your Market

social_networking_sites_10 Understand your customers’ searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).
social_networking_sites_10 Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.
social_networking_sites_10 Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.
social_networking_sites_10 Do the keyword research
social_networking_sites_14 Brainstorm the core ones with a diverse group
social_networking_sites_14 “spy” on your competitions’ using tools
social_networking_sites_14 use other tools to expand the core list
social_networking_sites_10 Group keywords by the conversation type (what is the potential customer looking for?)
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social_networking_sites_14 If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house
social_networking_sites_10 Build landing pages on your site for each conversation type
social_networking_sites_14 You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.
social_networking_sites_10 Set up your own blog
social_networking_sites_10 Set up your adwords campaign using the keywords, groupings and landing pages
social_networking_sites_10 Monitor and test…EVERY DAY
social_networking_sites_14 Split test ads every day
social_networking_sites_14 Adjust bids every day
social_networking_sites_14 Get rid of non-performing keywords every day
social_networking_sites_10 As soon as a great “money term” is found, start the search engine optimization process for that term
social_networking_sites_14 Market 2-3 articles per week (or even more)
social_networking_sites_14 Make blog postings on your blog and others’
social_networking_sites_14 Answer posts on forums and yahoo answers
social_networking_sites_10 Move great “money terms” to Yahoo and MSN pay per click advertising engines
social_networking_sites_10 Rinse and repeat this process every 90 days!

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitor’s that will have the knife!